Privacy notice
Last updated: 4 November 2026.
Who we are
Profix Roofing & Groundworks Ltd (“Profix Roofing”, “we”), company number 16433538, is the controller of the personal information described here. Contact us about privacy by email at [email protected] or by phone on 07460 082167. Our registered office is shown on our company information page.
What we collect and why
- When you call or text us: your phone number, your name if you give it, what you tell us about your roof, and any photos you send. We use this to reply, arrange a visit and quote. Lawful basis: taking steps at your request before a contract, and our legitimate interest in answering enquiries.
- If you send the enquiry form (on a computer, or “Use the form” on a phone): the type of job, your town or postcode, your name and phone number, and your email address, message and photo if you add them. With it we receive the page you were on and, if you came from one of our Google adverts, the advert details: a click reference (gclid, gbraid or wbraid), the campaign, the keyword you searched, keyword match type, device type, ad network and the location Google reports, plus a reference number for the enquiry, how long the form took to fill in (to filter out spam), the website you came from, when you first and last visited from an advert, and your cookie choice. To stop spam floods, your IP address is held for 15 minutes to count how many enquiries come from it. We use this to call or text you back about your enquiry. Lawful basis: taking steps at your request before a contract. If you accepted measurement on the cookie banner, we also tell Google which advert led to your enquiry (and, later, to a booked job), so we don’t pay for adverts that don’t work. If you didn’t, Google is told the enquiry happened without being able to use it for advertising (we send your choice with it), and we use the click reference only in our own reports. Lawful basis: our legitimate interest in knowing which adverts work. You can object to this at any time and we’ll stop.
- If you arrive from one of our Google adverts: the page makes a short reference (for example “ref G7KQ2M”) and keeps it with the advert’s click reference, campaign, keyword, the town and service the advert was about, and your cookie choice on our website’s server for 90 days. On a phone, the reference is pre-typed into the text message, so a text that arrives with it can be matched to the advert. Nothing is stored on your phone, and you can delete the reference before sending. Lawful basis: our legitimate interest in knowing which adverts work. If your browser sends a Global Privacy Control signal, the reference isn’t stored.
- When you email us: your email address and what you send.
- When we do work for you: your address and the job details, to carry out the work, invoice and keep records. Lawful basis: our contract with you and legal obligations (tax records).
If we record phone calls, you’ll be told at the start of the call. We won’t send you marketing texts or make marketing calls unless you’ve agreed to them, and any we send will tell you how to stop them. Replies about your own enquiry or job, including a text to confirm we got it, aren’t marketing.
Who we share it with
We don’t sell your information. We use a small number of service providers who process it on our behalf, under contract:
- Our website and lead-handling provider, who runs this website and helps us manage enquiries.
- Our customer relationship (CRM) and phone provider, which stores calls, texts and enquiries. Its servers may be in the United States; where your information goes outside the UK, it’s protected by appropriate safeguards: the UK International Data Transfer Agreement or Addendum, or the UK–US data bridge where the provider is certified under it.
- Our website host (Cloudflare), which delivers the pages you see and, if spam protection is switched on for the form, checks that a person (not a bot) sent it, which involves your IP address.
- Google, if you came from one of our adverts: the click reference and whether it led to an enquiry or booked job (no name, no message). If our Google tag is switched on and you accept measurement on the cookie banner, Google may also receive a scrambled (hashed) version of the email or phone number you enter, to match the enquiry to the advert. When a Google forwarding number is shown on an advert page, Google receives the call’s details (time, length, area code) to count it.
Ask us and we’ll tell you the names of the companies we use.
How long we keep it
Enquiries that don’t lead to work: up to 12 months after our last contact. Customer and job records: 6 years after the job, for tax and legal reasons. Then we delete it.
Your rights
You can ask for a copy of your information, ask us to correct it, delete it, restrict or object to how we use it, or move it to someone else. We’ll reply within one month. We don’t make decisions about you by automated means.
If you’re unhappy with how we’ve used your information, please complain to us first by email or phone (details above). We’ll acknowledge your complaint within 30 days, look into it and tell you the outcome. You can also complain to the Information Commissioner’s Office: ico.org.uk/make-a-complaint, 0303 123 1113.
Cookies and measuring visits
This site doesn’t set analytics or advertising cookies at the moment. If we add Google’s advertising measurement, a banner will ask for your consent first, and “No thanks” will be as easy as “Accept”. See our cookie notice.
Your browser’s Global Privacy Control signal is respected too.
Reviews on this site
Reviews on this site come from Checkatrade and MyBuilder and are shown with an area and month, and at most an initial where the platform shows one, never a full name. We show them on our legitimate interest in telling visitors what past customers said. If one is yours and you’d like it taken down from this site, contact us and we’ll remove it.